Thumbs up for Woolie’s World Explorers

Getting her Mexican on with Woolworth's World Explorers

Just when you thought it was safe to go back to the supermarket, Woolworths have gone and launched another collector’s card series.

Yep, that means the kids are suddenly going to be desperate to go grocery shopping again. Yep, they’re going to become more and more obsessed with collecting every single card and  desperate for their next card hit. Yep, that means your house will be strewn with bloody cards. Yep, they’ll be dragging their albums to school to trade and they’ll insist on boycotting Coles until they have every last one. Yep, it also means at some point they’ll have you do desperate call outs on your social media channels so they can attain those last elusive missing cards to complete their collection.

The only difference is that this time, this mum is just as excited as the kids.

Woolworth's World Explorers

Why? Because this time the evil genius that is Woolworths marketing department is taking the kids on a global culinary adventure with World Explorers, which is right up this mama’s alley.

Raffles in the Woolworths Demonstration Kitchen

Raffles, Sugarpuff and I were lucky enough to attend yesterday’s launch where the kids learned to cook Souvlaki, which both agreed will be going on high rotation in their school lunch boxes. Sugarpuff also got to get her Mexican Día de los Muertos sugar skull on, and we learned about the new World Explorers Collectibles range.

Which, just quietly, are freaking awesome!

Woolworth's World EXplorers

Created in partnership with National Geographic to inspire kids to learn about food and cultural traditions around the world, this very cool series of 56 collectible flip-cards each contains weird but true food facts, fun activities and easy to make recipes that will help bring other cultures to life. There’s also an Interactive World Map that can be purchased separately and zapcodes that will unlock interactive games, international lunch box ideas, recipes and National Geographic videos for each region.

Woolworth's WOrld Explorers come with zapcodes that unlock intercative games, videos and recipes

I couldn’t approve more!

My kids are already hooked and have spent the day swatting over the information in the Collectable Album, flipping and folding their cards and telling me all about the food of the world, a big turn about in this house.

They’ve also started meal planning for next week and it looks like we’ll be adding South African Bobotie, Vietnamese Mì Quảng and Jamaican Jerk Chicken to next week’s menu at Casa Eats World.

Bon Appétit.


Disclosure: While we were invited to the launch, this is NOT a sponsored post, just the ramblings of one very excited foodie mama keen to share the cultural love. 

20 Comments on Thumbs up for Woolie’s World Explorers

  1. Deborah
    October 7, 2016 at 6:00 pm (8 years ago)

    Oh this is interesting as I’ve not been shopping much lately but yesterday called into Woolies very quickly for a couple of things and saw these near the entrance. I didn’t stop to pay any attention but what a fabulous idea!

      October 8, 2016 at 12:30 am (8 years ago)

      They are fabulous. Getting kids interested in world cuisine is a great thing

  2. kelly
    October 8, 2016 at 9:10 am (8 years ago)

    oh dear, I’m still getting over the last lot lol.

      October 8, 2016 at 10:17 am (8 years ago)

      Hehe. That was my first reaction too. But I LOVE these

  3. Cristin
    October 8, 2016 at 9:10 am (8 years ago)

    These cards can be so annoying, but I have to agree that these look great. Well done this time around, Woolies!

      October 8, 2016 at 10:17 am (8 years ago)

      Kudos to Woollies for such an educational and clever collection this time around

  4. Jody at Six Little Hearts
    October 8, 2016 at 9:16 am (8 years ago)

    We love the Woolworths cards! My kids are so excited about the latest ones. The launch looks like it was so much fun too!

  5. Amy @ HandbagMafia
    October 8, 2016 at 9:45 am (8 years ago)

    What a cool idea! It’s so much better when it’s something useful and interesting!

      October 8, 2016 at 10:16 am (8 years ago)

      Agreed. I despaired over the last few. My house was covered in cards and wrappers and the kids were more interested in getting them all than they were about the content. This time, I’m just as obsessed.

  6. Denyse Whelan Blogs
    October 8, 2016 at 10:12 am (8 years ago)

    I usually liked the Woolies promotions too when I lived in Sydney and could share with the grandkids. This one does look like it ticks lots of education and fun boxes. Win!

      October 8, 2016 at 10:15 am (8 years ago)

      A big win! SO important to introduce them to new healthy food ideas and world culture.

  7. Helen K
    October 8, 2016 at 12:42 pm (8 years ago)

    I shuddered when I saw a new collectable series – to the point I didn’t look into it further. But this sounds good – will check it out next shop – thanks!

  8. Sammie @ The Annoyed Thyroid
    October 8, 2016 at 2:10 pm (8 years ago)

    This sounds so much fun! I usually save my cards and give them to my niece and nephew but I’m thinking maybe I might need to keep these cards for myself 🙂

  9. Barbara
    October 8, 2016 at 5:44 pm (8 years ago)

    This looks great – here we go again Woollies – full commando supermarket uniform on, ready to buy albums and every other accessory because they are always fun!

  10. Tash @ Gift Grapevine
    October 8, 2016 at 11:55 pm (8 years ago)

    My mum came home with these for my tornadoes this week. Initially I was “oh no, not again!” but this collection has come at the perfect time. Miss T is constantly asking me about other countries and their culture, food and people. She’ll love these cards. Mr TT is probably a bit young but the stickers will keep him happy!

  11. Shari from GoodFoodWeek
    October 9, 2016 at 7:45 am (8 years ago)

    This is cool – way cooler then the other collection series that they have launched {and I have refused to get into}. Looks like the kids had a blast at the launch.

  12. jay
    October 10, 2016 at 3:41 pm (8 years ago)

    got lots of these already for the kids but none from the australia region (numbers 17-24). are these released separately to the ones in the packets?

  13. Grace
    October 10, 2016 at 9:17 pm (8 years ago)

    Oooooh, this is very timely! I just got some cards from a shop this morning. I had no idea what they were but yes, as a foodie mama I’m going to love this one!

  14. kidzta
    December 21, 2023 at 1:08 am (4 months ago)

    This Woolworths World Explorers collection is a brilliant way to engage kids globally. Exciting recipes and cultural insights make grocery shopping an educational adventure. Well done, Woolworths!


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Hey, I’m Aleney! A mum, award-winning travel writer, magazine editor and gallivanting glutton. He’s Raff, the “boy” in boyeatsworld, and a fearless foodie, adventurer and eco-warrior. Along with his all-singing, all-dancing, all-adventurous sister, Sugarpuff, we’re exploring the world’s colour, culture and cuisine on a food safari for the junior set.

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